Because the wallpaper business has high barriers to entry, many merchants are keenly aware of the importance of branded sales. The wallpaper industry in my country is currently in a period of slow development. While products have significantly improved in terms of environmental friendliness and quality, the lack of a robust service system has become an obstacle to the industry's overall growth. Market management, product quality, pricing, and service are all chaotic, with pricing being the most prominent issue.
The usage rate of wallpaper in interior decoration in my country is only about 5%, while in Europe, the United States, Japan, and South Korea, the usage rate is often over 50%. The potential of the Chinese wallpaper market is considerable. Given this situation, why is the usage rate of wallpaper in my country so low? Industry experts point out: "Some unregulated practices have led consumers to abandon wallpaper when choosing wall decoration materials, opting instead for latex paint and emerging liquid wallpapers. Only through self-discipline can the entire wallpaper industry grow and thrive."
